Appvia
Appvia is a multi-cloud services and software company that helps organisations design, build, and operate modern cloud platforms. Providing secure, scalable, and well-governed cloud environments. Through a combination of consultancy, products, and SaaS services
I am the in-house Brand and Graphic Designer at Appvia, working across the entire business to ensure the brand is consistent, clear, and well presented at every touchpoint. My role spans a wide range of design work, from social content and website design to government-ready documentation, client-facing materials and presentations, events, merchandise, and exhibition stand design.
At the heart of my role is translating complex technical ideas into clear, accessible, and engaging visual communication. I work closely with talented engineers, consultants, and subject-matter experts across the company, collaborating to shape ideas into thoughtful, well-crafted design that clearly communicates what Appvia does and why it matters.
Website & Socials
For a company with many complex, interconnected areas, it was essential that the website remained clean, clear, and easy to navigate. This was achieved through careful wireframing and considered design choices, creating space for all content to breathe. As Appvia targets a technical audience, imagery needed to be engaging while maintaining a sense of simplicity. The result is a series of product illustrations that are descriptive, thoughtful, and intentionally stripped back.
On social media, including posts, thumbnails, and LinkedIn ads, there was more room for creativity. I enjoyed translating technical concepts into bold, illustrative campaigns, making design choices that are both engaging and memorable. The aim was to create a recognisable brand identity that leaves a lasting impact while clearly communicating complex ideas.
Events & Merch
A large part of developing the branding for events involves print and physical design. This includes working with large-scale formats and print-ready files for exhibition stands, as well as creating merchandise across a variety of mediums. From stickers, booklets, brochures, and T-shirts to more playful items like cakes and socks.
Each event has its own requirements, and our approach to copy and branding adapts to suit the audience and the atmosphere. The goal is always to create a cohesive, engaging experience that reflects the Appvia brand while leaving a memorable impression.
Product Illustraion & Diagrams
Product illustration at Appvia involves translating complex technical ideas, code, and concepts into tangible, easily understandable visuals. This process often begins with collaborative workshops, sketchbooks, and iterative discussions with technical teams to distil ideas into their simplest, most communicable form.
The insights gained are then transformed into designed outcomes that clearly communicate the product and its functionality. This work sits at the intersection of design and technology, highlighting the value and impact of thoughtful visual communication. It also supports product design by creating simplified, usable imagery that helps clients understand key aspects of the work and what’s coming next, across a variety of materials.
